OUR MARKETING APPROACH
Our marketing is unique for each individual property. After a thorough analysis, we tailor a custom plan that will portray your property in the most favorable light to the most appropriate target group. We believe that successful sales are the result of the right market exposure.

FOCUS
Research is vital in the marketing design. Determining the right profile for your property is an art mastered by the agents at Gallery Properties. Through on-going surveys and analysis, we have a strong pulse on the buyers interested in the subject area.

Finding the right niche means targeting the most appropriate audience. Certain properties may require outreaching to regions beyond our customary area, while others may require a strong local penetration.

Arizona is just one of the markets that provides a steady stream of serious buyers to San Diego. Because of its cultural diversity, our area also attracts an international clientele. We recognize and address this cultural diversity as part of our marketing strategy.

METHODS
Gallery Properties successfully employs the following techniques that corresponds to the individual property,

• Advertising - We advertise locally, statewide, nationally and internationally as determined for each specific property. Some of the publications we advertise in may include: La Jolla Village News, San Diego Union Tribune, La Jolla Light, Dream Homes magazine, The Los Angeles Times, The Wall Street Journal, Pinnacle Magazine and San Diego Magazine
• Presentations - Open houses, broker caravans, sunset previews
• Marketing Materials - Full color custom designed brochures and direct mail
• Technology - May include virtual tours, intellicards (E-cards) and web sites

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We at Gallery Properties believe no two properties are alike, and each must be embellished on its own merits. We create the best frame to properly exhibit your propertyÖto set it apart from all others.